1927 March Joseph Berchtold resigns as head of the SS, and his deputy, Erhard Heiden, takes over its leadership. Heiden decides that since the number of SS members is limited to only 10% of the SA, there is no way they can outshout them. He therefore issues an order stating: "The SS will never take part at meetings. SS men will attend discussions for the purpose of instruction only. The SS man and SS commander will remain silent and never become involved in matters concerning party or SA members which do not concern him." Under Heiden, the SS soon adopts the slogan: "The aristocracy keeps its mouth shut." This unique attitude puzzles both the Nazi Party bosses and the SA leaders and establishes a mysterious aura around the SS that will remain intact throughout the years of the Third Reich. (Secrets)